Started a blog, picked a niche, and now you want to get down to the real business.

Before you start looking for the most popular blog topics in your niche, you should note that writing about popular blog topics in your niche won’t necessarily get you a bigger readership or better ranking on Google.

In another article, I talked about the factors that makes a niche (and therefore, blog topics in a niche) profitable and how to pick a profitable blog niche for YOU.

But popular blog topics in your niche that your competitors (with much higher domain authority) are already ranking very high for are more difficult to rank for if you’re just starting out.

Domain authority is a score between 0 and 100 that tells you how authoritative your blog is within its niche.

Established blogs from your competitors on the first page of Google’s SERP have a much higher domain authority (between 50-90) and gets pushed up in Google’s rankings as a result.

So if you’re just starting out at a DA score of zero, there’s several ways to get around that and find popular blog topics in your niche that you can rank for as well.

It’s just that the more intuitive “write about whatever’s popular” way may not work for starting bloggers.

How to Cover Popular Blog Topics in Your Niche

So if you’re not looking for popular blog topics per se, you need to know what you’re looking for when finding great blog topics in your niche to write about.

I’ll summarize that in a few key points:

• Target topics with long-tailed keywords. Long-tailed keywords are less competitive and easier to rank for.
• Use long-tailed keywords to write about popular blog topics.
• Find a less competitive angle on a popular topic already covered by your competitors.
• While doing keyword research, collect keywords that blogs with lower DA are ranking for.

Obviously, first you have to find your competitors, know who they are and what they’re writing about.

To write about popular blog topics in your niche, all you need to do is find an angle that your competitors haven’t covered. Provide a different perspective, additional insights or extra value to your readers.

10 Best Ways to Find Popular Blog Topics in Your Niche

That’s it. Now let’s get into the 15 best ways to find popular blog topics in your niche.

1 – Use Google Autofill to Find Popular Topics

Google Predictive Search i.e. the autofill suggestions on Google can be a valuable tool for brainstorming blog topics.

When you start typing a search query in Google, you’ll notice that it auto-populates with suggestions based on what people are searching for.

Open a new Google tab and begin typing a relevant topic or keyword related to your writing.

Observe predictive suggestions. As you type, pay attention to the suggestions that Google provides. These are actual phrases people are searching for.

For example, when you type “AI design tools for bloggers”, Google suggests:

• What is the best AI tool for blog?
• Can I use AI for blogging?
• Which AI tool is best for design?
• Is there an AI for Canva?

Generate blog topics. Based on these suggestions, add relevant blog topics to your writing list. These topics are valuable because they align with what people are actively searching for.

If you’re already working with a list of keywords for search engine optimization (SEO), incorporate those keywords into your predictive search.

Experiment with adding these keywords to your search query to uncover more interesting results.

There’s no magic formula, but starting your sentences with phrases like “How to,” “Why is/are,” “Where can,” “When can/will,” “Who can/does,” or “I was/did/need” can lead to valuable topic ideas.

2 – Use Google’s Search Results Page to Find Related Topics

Google’s People Also Ask is a section in Google’s search results page. Whenever you search something, Google provides related queries and searches to help users find answers to more specific questions.

The people also ask section is therefore a goldmine for content creators seeking fresh blog topic ideas.

Here’s how you can find popular blog topic ideas in your niche just by searching on Google:

• Explore user queries. The people also ask section provides a list of questions related to a search term. These queries reflect what people want to know, which is a great source of relevant topic ideas for your blog.

• For example, if you’re writing about stress relief techniques, see how the specific queries are worded and the keywords used, such as “best meditation practices” or “yoga for stress relief”.

• Cover relevant information. When you create content, address the questions from the people also ask section. Google rewards content that directly answers user queries.

Include topics that will provide concise, informative answers to directly answer or address what search users are looking for.

There’s another section called Related Searches which is a great source of long-tail keywords for popular topics that people search for.

These related searches are queries closely tied to your original search term. Use these related keywords as new search queries to uncover another set of related searches.

It’s like a chain reaction of keyword discovery—related searches for related searches!

In addition to the related searches section, pay attention to the People also search for block. You’ll find it when you click on a search result and then return to Google’s SERP.

Sometimes, this block includes keywords that aren’t listed in the related searches section.

3 – Look at Topics Covered by Competitors & Find Your Angle

Answer direct questions about competitors

Leverage your competitors’s websites to see what they’re ranking for, topics they cover, and use this information to discover content gaps.

Visit your competitors’ websites and pay attention to the questions they address in their content, the keywords they use, the comments on their posts.

You can pull up their sitemaps to view all their pages or even subscribe to their newsletters to find out what kinds of topics they are writing about.

Add your own angle to it by finding content gaps not covered by them yet or by exploring a fresh angle on a topic already covered. Provide valuable insights, solutions, or alternative perspectives.

Analyze competitors’ top keywords and pages

Use tools like Semrush to explore your competitor’s website. Enter their blog URL to identify their top-performing content.

Look for keywords they target and the pages that receive high traffic. Brainstorm a list of semantically related topics around these keywords instead of directly targeting them as they are likely to be highly competitive keywords, based on the authority of your competitor.

You can use the Traffic Analytics tool from Semrush to reveal your competitor’s top pages and products.

4 – See What People are Asking on Quora

Quora is a great way to discover real problems and real questions asked by people. These are keyword rich questions and therefore ideal for brainstorming popular blog topics in your niche and create helpful content.

Create a Quora account and follow relevant spaces. Look for and follow spaces related to your niche. These are communities where questions and answers are grouped by topic.

Search for trending questions. Use the search function to find popular questions in your niche. Sort by time (past hour, day, etc.) to get recent queries.

Identify questions that receive a lot of attention or upvotes. These are topics that people are interested in.

You can also ask your own questions. Post questions to gauge what your audience is curious about. The responses can inspire new blog topics.

Now simply convert these questions into blog topics. Reframe them as blog post titles or themes.

Additionaly, you should answer questions on Quora and use the feedback to refine your blog topics.

5 – Follow Discussions on Reddit to Find New Topics

You can use Reddit the same way as Quora to brainstorm popular blog topics in your niche.

Join reddit and search for subreddits that are relevant to your blog’s niche.

Keep an eye on the Hot and Trending tabs to see what topics are currently popular. Use the Search function to look for past threads and discussions around your topic to gather more ideas.

Engage in conversations to understand what questions and problems are common in the community. Notice which topics come up repeatedly; these are potential goldmines for blog content.

You can post your own questions to get direct feedback on what your potential readers might be interested in.

Use your findings to create a list of potential blog topics.

6 – Use Free Tools like Google Trends to Find Trending Topics

Google Trends is a tool that analyses the popularity and search volume of top search queries over time and across different regions.

Start by looking at the Trending Searches section to see what topics are currently popular. Set the time range to at least 12 months for latest data and select your target region.

Check for the popularity of specific topics to identify sustainable topics and not just fads.

Look for niches showing consistent growth over a longer period, indicating potential long-term relevance.

Pay attention to seasonal trends to plan your content calendar around times when certain topics will be more relevant.

You can use the Related Queries feature to find additional keywords related to your main topic. Additionally, observe what topics competitors are covering and how they’re performing.

7 – Use Google Keyword Planner to Generate Blog Topic Ideas

Google Keyword Planner is a free tool offered by Google Ads that helps users find keywords for their search campaigns. It provides insights into the search volume, competition, and other metrics for keywords related to your products or services.

You can use Google Keyword Planner for:

• Keyword discovery – Find new keywords related to your business.
• Search volume data – See historical metrics like search volume.
• Cost estimates – Get bid estimates to plan your advertising budget.
• Ad campaign planning – Add keywords to your plan and launch campaigns.

You need a Google Ads account to use the Keyword Planner. Once you have an account, log in and navigate to the Tools menu and select Keyword Planner.

Within Keyword Planner, you’ll find tools like Discover New Keywords and Get search volume and forecasts. For blog topics, start with Discover New Keywords.

Input keywords related to your business or blog theme to get relevant keyword ideas. Use the filtering options to narrow down the keyword list based on various criteria like search volume, competition, etc.

Review the list of keyword ideas along with their metrics to identify the ones most suitable for your blog.

Pick keywords that are relevant and have a good balance of search volume and competition to ensure your blog can rank for those terms.

Now use the selected keywords to create a list of potential blog topics.

8 – Find Long Tailed Keywords on Answer The Public

Answer the Public is a tool that can help you generate blog topic ideas by providing insights into the questions and searches people are making related to your keyword.

Go to Answer the Public’s website and enter a seed keyword related to your topic.

In the results, you’ll get questions, prepositions, comparisons, and related searches in a visual format or a data list.

Look for common questions and phrases that people are searching for. What keywords are they using? Answer the Public is a really great source for long-tailed keywords.

Also check for the type of search intent that’s common for that topic. For example, do their queries begin with “Best”, “How to” or “Buy”? Search intent can be informational, commercial, transactional or navigational.

Use these questions and phrases to create blog posts that provide answers and valuable information.

Validate these further using other tools like Google Trends, Google Search or a keyword research tool like Semrush.

9 – Use ChatGPT to Generate Topics Around a Popular Keyword

ChatGPT can be a very effective tool for brainstorming blog topic ideas. It can help you expand on a keyword or theme by generating a variety of related topics, questions, and content angles.

By providing different perspectives and suggestions, it can inspire creative thinking and help you come up with unique and engaging content for your blog.

Just remember to refine and tailor the suggestions to fit your specific audience and SEO strategy. 

• Start with a clear keyword that represents the core theme of your desired blog content.

• Determine what kind of topics you want to generate. Are you looking for how-to guides, listicles, opinion pieces, etc.?

• Craft prompts that are specific to your needs. For example, “Generate blog topics related to [keyword] for a beginner audience.”

Once you have a list of potential topics, you can ask ChatGPT to help expand on them or create outlines for each topic.

If the initial topics aren’t quite what you’re looking for, tweak your prompts to include specific keywords that you want to target.

10 – Use HubSpot’s Blog Ideas Generator Tool

HubSpot’s Blog Ideas Generator tool is a free online resource th at helps you come up with new blog post ideas.

All you have to do is input up to five nouns related to the content you’re interested in, and the tool generates a week’s worth of blog post titles and ideas for you.

In a summary, you can use the blog ideas generator tool to:

• Generate a week of blog post titles in seconds.
• Create titles which is search engined optimized for more click throughs.
• Build a blog strategy and plan content themes.

Navigate to the HubSpot Blog Ideas Generator page.

Enter up to five nouns related to the content you want to create in the provided fields. These nouns should be topics or themes you’re considering for your blog.

Click on the Give Me Blog Ideas button. The tool will then generate a week’s worth of blog post titles and ideas based on your input.

Review the suggestions. You can use these ideas as is or tweak them to better fit your specific content strategy.

If you need more ideas, you can generate a year’s worth of topics by following the additional steps provided on the site.

11 – Use BuzzSumo to Find Popular Content Ideas

BuzzSumo for content creation is a content research tools which you can use to discover popular trending content across the web. It’s a great tool for SEO and content marketing. You can track trends and see what’s popular in your niche.

Some of it’s key features include content insights, information about influencers and keyword alerts to stay updated on new trending content in your niche. You can also analyze what your competitors are up to.

To start exploring, enter a topic or keyword related to your niche in the search bar. Use filters to sort your search by date, content type and region.

From the results, see what’s trending along with the content types that gets the most engagement.

• The content analyzer feature will give you insights into content performance over time. Use this to identify popular and evergreen topics.

• The question analyzer feature lets you find popular questions people are asking in forums and Q&A sites.

12 – Use Twitter & Pinterest to Find What’s Trending

Twitter is where trends emerge and conversations happen in real time. It’s an excellent for trending/popular keywords and topic ideas.

You can just use Twitter’s search function to look for keywords related to your blog and see what people are saying about them.

• Follow hashtags related to your niche or industry. This will give you what’s trending and what people are talking about that’s related to that niche.

• Influencers often talk about the latest trends and news. Following them can give you insights into potential blog topics.

• Engage with your audience by creating polls to understand their interests and questions they might have.

• Explore twitter topics. This is a feature that lets you follow relevant subjects and see any related tweets. So if you’re writing about SEO, this will keep you up to date with what’s going on in that industry real-time.

Dive into the conversations happening around the hashtags or topics you’re following. Look for questions, pain points, or popular opinions that could be expanded into a blog post.

For a more detailed view over time, Trends 24 provides information on what’s trending daily on Twitter.

Pinterest is another great source of trending blog topic ideas. Enter your a target keyword into the Pinterest search bar. Use a broad keyword related to your niche.

See what topics Pinterest shows as the top searchees. There will also be a list of related searches containing things people are currently interest in. Choose a few topics or keywords to create a list of new blog content ideas.

Create a business pinterest account for your blog to access the analytics part of Pinterest which is unavailable for a regular account.

This lets you check insights into your target audience such as which of your topics have the most impressions and clicks. You can use this information to explore related blog topic ideas.

13 – Use Keyword Research Tools to Find Good Blog Topics

The best way to find great blog topic ideals in your niche is simply to get a paid keyword research tools.

Keyword research tools like Ahrefs, Semrush and Google Keyword Planner have several features and competitive insights for effective keyword research and content strategy.

And if you’re good at using them, it’s a relatively straightforward way to write content that ranks everytime.

Start by entering a broad keyword about a topic you’d like to write about. You’ll get keywords in the results including semantically related keywords and phrases and a parent keyword.

Semrush and Moz Keyword Explorer are great for uncovering long-tailed keywords which are more specific, targeted, longer, and have less competition.

You’ll also get a range of useful metrics like search volume, keyword difficulty, average clicks, organic traffic, cost per click and domain authority of the sites that are ranking for these keywords.

Additionally, you can analyse your competitors, their backlinks, content gaps, and more.

14 – Use AI Tools to Generate Content Ideas

These days, AI tools can significantly streamline the process of generating content ideas. We’ve already discussed one of the most popular ones, ChatGPT.

You can use AI tools for brainstorming topics, content outlining, editing drafts, checking for plagiarism and also for writing SEO optimized blog titles.

The one’s I’ve personally used are Grammarly and Jasper AI. Here are some that I recommend.

Jasper AI – It has access to GPT 4 which you’d normally have to pay for. You can sign up with a free trial.

Rytr – This tool supports multiple use cases and languages. You can also generate content outlines and briefs.

Surfer SEO – An excellent tool for content generation, outline building and it also has a built-in keyword research tool.

Ahrefs also has a free AI content idea generation tool.

These tools are great for streamlining your content creation process.

15 – Track Trending Topics with Feedly For Constant Ideas

Feedly is an AI-powered news aggregator application that compiles news feeds from a variety of online sources, allowing users to customize and share content. 

It’s available for web browsers and mobile devices running iOS and Android, and also as a cloud-based service.

Using Feedly’s AI features, you can stay updated with the latest trends and topics, which you can use to find popular blog topics in your niche. If you’re in a fast-paced niche like Finance or Entertainment, Feedly is great for you.

• Sign up for a Feedly account. Create a new feed by selecting Create a Folder and naming it according to the topics you’re interested in.

• Add content to your feed by searching for related topics, entering website names, or pasting RSS feed URLs. Feedly will then populate your feed with articles from these sources.

• Discover new sources using Feedly’s discovery features to find the best sources for any topic.

• Train Leo, Feedly’s AI assistant, to prioritize content, deduplicate similar articles, and mute less relevant content.

And that’s it! I’ve covered loads of free ways to find popular blog topics in your niche that you can actually rank for.

And don’t worry about established competitors with high domain authority scores. Your DA score will increase with time as you push out more content in your niche and once you get your backlink strategy in order.

In fact, if you’re writing for a super tight niche, you only need about 10-30 DA to start ranking!

Pro tip: Address popular questions and content topics to rank in one of several high visibility spots on Google’s Search Generative experience.

FAQs

What should I blog about?

For you to write sustainably for a long time, you should blog about something you’re interested in or knowledgeable about.

Before thinking about the competitiveness of your topic, always ensure that you are first interested in it.

Which blog niche should I write in?

Choose a niche based on your interest, knowledge and monetization goals. Check out the 10 steps to find a profitable blog niche.

How do I come up with good blog topics to write about?

Start by identifying your target audience and what they’re interested in currently. Focus on their needs, interests and most of all, their problems.

In the social media generation, people mostly go to Google for direct solutions and not really as much for entertainment. Keep that in mind while brainstorming topics.

How do I find trending topic ideas for my blog?

Use tools like Google Trends and BuzzSumo to see what topics are trending in a particular region and at a particular time. These are also great tools to stay up to date with news and developments in your blog niche.

Should I write about popular blog topics?

While popular blog topics in your niche will attract more readers, they tend to be highly competitive. You can write about popular topics by being strategic. Target long-tailed keywords and explore semantically related ideas to write about it.

How do I find blog topic ideas that are great for SEO?

The best way to find SEO-perfect blog topic ideas is to use a keyword research tools. It tells you everything from related topics, keyword difficulties, search volumes, organic traffic, and more.

What is a great source for constant blog post ideas?

You audience is the best source for constant blog ideas. Focus on their comments and questions. Each topic will be accompanies by at least a few questions about related things. Explore them to create a topic cluster.

How to find unique blog post ideas?

Come up with unique blog post ideas by thinking like a search user. Think about your experiences and perspectives and come up with a new angle on a popular topic.